From service experiences to augmented service journeys : digital technology and networks in consumer services
Andreina Mandelli and Antonella La Rocca
| Year of publication: |
2014
|
|---|---|
| Authors: | Mandelli, Andreina ; La Rocca, Antonella |
| Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 151-190
|
| Subject: | augmented reality | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Unternehmensnetzwerk | Business network | Dienstleistungsinnovation | Service innovation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478141