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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
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Brand
Brand management
153
Markenführung
153
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
71
Markenimage
71
Markenartikel
60
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
23
Werbewirkung
23
Social Web
19
Social web
19
Personality psychology
13
Persönlichkeitspsychologie
13
Internet marketing
11
Online-Marketing
11
Digital media
10
Digitale Medien
10
Advertising
9
Werbung
9
Customer satisfaction
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Digitalisierung
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Digitization
8
Kundenzufriedenheit
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Luxury goods
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brand loyalty
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branding
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Narrative Methode
6
Narrative method
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Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
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Experiment
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Satisfaction
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Viral marketing
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Virales Marketing
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60
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Bauer, Brittney C.
2
DelVecchio, Devon
2
Heun, Thomas
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Sauer, Nicola E.
2
Adlmaier-Herbst, Dieter Georg
1
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1
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1
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1
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1
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1
Bodur, H. Onur
1
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1
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1
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1
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Psychology & marketing
Journal of business research : JBR
238
The journal of brand management : an international journal
231
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
60
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
8
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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