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~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Internet marketing
55
Online-Marketing
55
Social Web
34
Social web
34
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
24
Markenführung
24
Beziehungsmarketing
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Brand image
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Markenimage
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Advertising effects
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Werbewirkung
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Brand attitude
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Business-to-business marketing
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Marketing intelligence & planning
Journal of business research : JBR
105
International journal of internet marketing and advertising : IJIMA
77
International journal of advertising : the review of marketing communications
71
Journal of retailing and consumer services
69
Journal of marketing communications
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of promotion management : innovations in planning and applied research
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of advertising : the quarterly review of marketing communications
31
International journal of electronic marketing and retailing : IJEMR
28
The journal of product & brand management
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of internet commerce
22
Journal of promotion management : JPM
20
Cogent business & management
18
International journal of technology marketing : IJTMkt
18
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of the Academy of Marketing Science
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Asia Pacific journal of marketing and logistics
17
Business horizons
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Technological forecasting & social change : an international journal
17
Journal of marketing research : JMR
16
Psychology & marketing
16
The journal of brand management : an international journal
16
Electronic commerce research
15
Journal of marketing management : MM
15
Journal of strategic marketing
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic commerce : IJEC
14
Journal of current issues and research in advertising
14
European journal of operational research : EJOR
13
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1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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