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~isPartOf:"Market : review for marketing theory and practice"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
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Personal level customer orientation in Russian direct selling market
Rozhkov, Alexander
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
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