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Marketing : ZFP ; journal of research and management
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Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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2
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
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