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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"KMU"
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KMU
Marketing management
124
Marketingmanagement
124
Consumer behaviour
29
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29
Marketing
17
Beziehungsmarketing
14
Relationship marketing
14
Brand management
11
Markenführung
11
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11
Theory
11
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10
Mobile communications
10
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SME
10
Unternehmenserfolg
10
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1
Brooks, Neil
1
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1
Centeno, Edgar
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Didonet, Simone Regina
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1
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1
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1
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
Journal of business research : JBR
25
Journal of strategic marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of research in marketing and entrepreneurship
13
Cogent business & management
12
International journal of entrepreneurship and small business
10
Journal of small business and enterprise development
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
Journal of small business strategy
8
SpringerLink / Bücher
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Kommunikation kleiner und mittlerer Unternehmen
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of enterprising culture
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
European research studies
4
International journal of entrepreneurial venturing : IJEV
4
International journal of innovation management
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Der Aufgabenbezogene Informationsaustausch : zeitweilige partizipative Gruppenarbeit zur Problemlösung ; mit besonderem Blick auf Organisationsentwicklung, Wissensmanagement und betriebliche Gesundheitsvorsorge
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Foundations of Management : the journal of Warsaw University of Technology
3
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ECONIS (ZBW)
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
3
Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.
;
Fearne, Andrew P.
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
Saved in:
4
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
5
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
6
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
7
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
8
Judging marketing mix effectiveness
Brooks, Neil
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 494-514
Persistent link: https://www.econbiz.de/10009611623
Saved in:
9
SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
Saved in:
10
Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
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