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~isPartOf:"Marketing intelligence & planning"
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Marketing management
124
Marketingmanagement
124
Consumer behaviour
29
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Marketing
17
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14
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Marketing : ZFP ; journal of research and management
Marketing intelligence & planning
SpringerLink / Bücher
491
Journal of business research : JBR
438
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Industrial marketing management : the international journal for industrial and high-tech firms
278
Journal of strategic marketing
194
Springer eBook Collection
176
Journal of retailing and consumer services
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Europäische Hochschulschriften / 5
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European journal of marketing : EJM
144
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129
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122
Management science : journal of the Institute for Operations Research and the Management Sciences
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119
Journal of the Academy of Marketing Science
117
Gabler Edition Wissenschaft
112
Journal of marketing
112
Working paper / National Bureau of Economic Research, Inc.
107
Journal of economic behavior & organization : JEBO
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Journal of communication management : an international journal
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Journal of business ethics : JOBE
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Journal of economic theory
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Lehrbuch
77
Discussion paper series / IZA
76
Springer eBook Collection / Business and Economics
76
Journal of advertising research
75
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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21
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
22
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
23
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
24
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
25
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
26
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
27
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
28
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
29
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
30
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
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