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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Animal protection"
~subject:"Luxury goods"
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Marketing : ZFP ; journal of research and management
Qualitative market research : an international journal
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Handbook of research on new challenges and global outlooks in financial risk management
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ECONIS (ZBW)
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
3
Chinese consumers' luxury value perceptions : a conceptual model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
Saved in:
4
Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Chen, Shan
;
Lamberti, Lucio
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10010491603
Saved in:
5
"My little luxury" : a consumer-centred, experimental view
Bauer, Martina
;
Wallpach, Sylvia von
;
Hemetsberger, Andrea
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
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