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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Category management"
~subject:"Konsumentenverhalten"
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Category management
Konsumentenverhalten
Retail assortment
5
Sortiment
5
Consumer behaviour
4
Category Management
2
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2
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1
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Zielke, Stephan
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Hildebrandt, Lutz
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Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
21
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing
10
Manufacturing & service operations management : M & SOM
7
The international review of retail, distribution and consumer research
7
Retail supply chain management : quantitative models and empirical studies
6
Journal of marketing research : JMR
5
Operations research
5
Sortimentsstrategien in Industrie und Handel
5
Journal of business research : JBR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Operations research letters
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Italian journal of marketing : ITJM
2
Journal of food products marketing
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Journal of marketing
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Journal of marketing research
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Omega : the international journal of management science
2
Production and operations management : an international journal of the Production and Operations Management Society
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The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Competitive advantage, strategy and innovation in Africa : issues and applications
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Cornell hospitality quarterly : CQ
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital business
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
2
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
3
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
4
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
5
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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