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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Werbewirkung"
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
20
Journal of retailing
18
Journal of retailing and consumer services
18
Journal of marketing
13
Journal of promotion management : JPM
11
European journal of operational research : EJOR
10
Journal of promotion management : innovations in planning and applied research
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Journal of marketing research : JMR
9
Quantitative marketing and economics : QME
8
European journal of marketing : EJM
7
The journal of product & brand management
7
Information systems research : ISR
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
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International journal of economic issues : IJEI
5
International journal of electronic marketing and retailing : IJEMR
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Journal of marketing communications
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Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
Gabler Edition Wissenschaft
4
International journal of retail & distribution management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The international review of retail, distribution and consumer research
4
European research studies
3
Faculty & research / Insead : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of marketing analytics : JMA
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Acta Universitatis Danubius / Oeconomica
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Administrative Sciences : open access journal
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Agribusiness : an internat. journal
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American journal of agricultural economics
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ECONIS (ZBW)
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
2
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
3
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
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