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~isPartOf:"Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives"
~person:"Adeola, Ogechi"
~person:"Piercy, Nigel"
~subject:"Marketingmanagement"
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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McGraw-Hill/Irwin series in marketing
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
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