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~isPartOf:"Marketing Letters"
~person:"Birger Wernerfelt."
~person:"Lim, Claire"
~person:"Zeithammer, Robert"
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Birger Wernerfelt.
Lim, Claire
Zeithammer, Robert
Mayzlin, Dina
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Marketing Letters
Marketing letters : a journal of research in marketing
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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
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