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~isPartOf:"Marketing i menedžment innovacij : m&mi"
~subject:"Corporate Social Responsibility"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate Social Responsibility
advertising
Internet marketing
16
Online-Marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
9
Social web
9
Advertising
7
Werbung
7
Marketing management
6
Marketingmanagement
6
Advertising effects
5
Beziehungsmarketing
5
Relationship marketing
5
Werbewirkung
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marketing communication
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social media
4
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consumer
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Aufsatz in Zeitschrift
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Bacik, Radovan
2
Gavurova, Beata
2
Gburova, Jaroslava
2
Amoah, John
1
Belás, Jaroslav
1
Hajduova, Zuzana
1
Hubska, Maryna
1
Hutmanova, Nikoleta
1
Jusko, Lubor
1
Kurtis, Mare
1
MacGregor Pelikánová, Radka
1
Metzker, Zdenko
1
Molitoris, Ludovít
1
Nesterenko, Volodymyr
1
Ohlau, Aili
1
Olefirenko, Oleg
1
Resilient, Kaja
1
Shpyrko, Viktor
1
Tomasova, Maria
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Zatonatska, Tetiana
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Marketing i menedžment innovacij : m&mi
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
International journal of advertising : the review of marketing communications
34
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of promotion management : JPM
24
Journal of business ethics : JOBE
19
Journal of marketing research : JMR
19
Journal of marketing
17
International journal of internet marketing and advertising : IJIMA
16
Journal of promotion management : innovations in planning and applied research
15
Journal of business research : JBR
13
Psychology & marketing
13
Marketing science
11
Journal of advertising research
10
Journal of marketing management : MM
10
Journal of marketing research
10
Journal of media business studies
10
Applied economics
8
Corporate communications : an international journal
8
Journal of global marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
International journal of marketing : IJM ; formerly Der Markt
6
Journal of public policy & marketing
6
Journal of strategic marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Tourism economics : the business and finance of tourism and recreation
6
Cogent business & management
5
Health marketing quarterly
5
History of retailing and consumption
5
International journal of consumer studies
5
International journal of hospitality management
5
International journal of technology marketing : IJTMkt
5
International marketing review
5
Journal of macromarketing
5
Journal of travel and tourism marketing
5
The journal of brand management : an international journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Corporate social responsibility and environmental management
4
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
2
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
3
The perception of using social media : a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries
Metzker, Zdenko
;
Belás, Jaroslav
;
Amoah, John
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10013161853
Saved in:
4
Internal website presentations of Czech luxury fashion businesses in the COVID-19 era
MacGregor Pelikánová, Radka
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10013162689
Saved in:
5
Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
6
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
7
The impact of AI development on the development of marketing communications
Nesterenko, Volodymyr
;
Olefirenko, Oleg
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10014282101
Saved in:
8
Marketing strategies in the banking services sector with the help of data science
Zatonatska, Tetiana
;
Hubska, Maryna
;
Shpyrko, Viktor
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 121-127
Persistent link: https://www.econbiz.de/10013277516
Saved in:
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