//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
88
Werbewirkung
88
Consumer behaviour
63
Konsumentenverhalten
63
Advertising
34
Werbung
33
Brand image
24
Markenimage
24
Brand management
21
Markenführung
21
Internet marketing
18
Online-Marketing
18
Brand
11
Markenartikel
11
Celebrity endorsement
10
Celebrity-Werbung
10
Cognition
8
Emotion
8
Kognition
8
Target group
8
Zielgruppe
8
Social Web
6
Social web
6
Fernsehwerbung
5
Perception
5
Television advertising
5
USA
5
United States
5
Wahrnehmung
5
Beziehungsmarketing
4
Brand attitude
4
Children
4
Gender
4
Geschlecht
4
Jugendliche
4
Kinder
4
Psychology of advertising
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
more ...
less ...
Online availability
All
Undetermined
55
Free
2
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Language
All
English
88
Author
All
Sivakumaran, Bharadhwaj
3
Choi, Jungsil
2
Dens, Nathalie
2
Ilicic, Jasmina
2
Kulczynski, Alicia
2
Martin, Brett A. S.
2
Paas, Leonard J.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Pradhan, Debasis
2
Septianto, Felix
2
Zhang, Jianqiang
2
Zhong, Weijun
2
Abhishek
1
Ai, Yijie
1
Aitken, Robert
1
Aravindakshan, Ashwin
1
Arora, Nilesh
1
Aurier, Philippe
1
Bae, Sohyun
1
Baek, Tae Hyun
1
Ballantine, Paul W.
1
Barn, Sukhbinder
1
Bartsch, Silke
1
Basuroy, Suman
1
Baxter, Stacey M.
1
Bekk, Magdalena
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Borzekowski, Dina
1
Brandes, Leif
1
Brennan, Ross
1
Brennan, Stacey M.
1
Broz-Giroux, Anne
1
Cabano, Frank G.
1
Carpenter, Thomas P.
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Chen, Haipeng
1
Chen, Jialie
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
7
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
8
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
9
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
10
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->