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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
Consumer behaviour
514
Konsumentenverhalten
514
Brand management
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Markenführung
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Internet marketing
72
Online-Marketing
71
Beziehungsmarketing
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Relationship marketing
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
146
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
SpringerLink / Bücher
111
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
85
Psychology & marketing
70
Journal of promotion management : innovations in planning and applied research
67
Gabler Edition Wissenschaft
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Europäische Hochschulschriften / 5
44
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
Marketing : ZFP ; journal of research and management
35
The journal of product & brand management
35
International journal of consumer studies
34
The journal of consumer marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Schriftenreihe Studien zum Konsumentenverhalten
31
Asia Pacific journal of marketing and logistics
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Research
30
Springer eBook Collection / Business and Economics
30
The journal of brand management : an international journal
28
Health marketing quarterly
27
Journal of international consumer marketing
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Jahrbuch der Absatz- und Verbrauchsforschung
21
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ECONIS (ZBW)
63
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Perceived power and smile intensity in service encounters
Yao, Qi
;
Wan, Qiuyan
;
Li, Shihao
;
Zhou, Wenkai
;
Yang, Zhilin
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
Saved in:
7
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
8
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
9
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
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