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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
Internet marketing
151
Advertising effects
75
Werbewirkung
75
Konsumentenverhalten
71
Social Web
53
Social web
53
Advertising
47
Werbung
47
Search engine
30
Suchmaschine
30
Viral marketing
23
Virales Marketing
23
Brand management
22
Markenführung
22
Online retailing
22
Online-Handel
22
Beziehungsmarketing
19
Relationship marketing
19
advertising
18
E-commerce
17
Electronic Commerce
17
Internet
15
online advertising
15
Auction theory
14
Auktionstheorie
14
Brand image
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Markenimage
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12
Game theory
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Markenartikel
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Spieltheorie
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Marketing management
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Marketingmanagement
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Tucker, Catherine
9
Hauser, John R.
7
Braun, Michael
6
Liberali, Guilherme
6
Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Schweidel, David A.
4
Trusov, Michael
4
Wilbur, Kenneth C.
4
Chan, Tat
3
Katona, Zsolt
3
Lu, Shijie
3
Mela, Carl F.
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Berman, Ron
2
Che, Hai
2
Fader, Peter
2
Gelman, Andrew
2
Ghose, Anindya
2
Gittins, John
2
Gopinath, Shyam
2
Grace, Debra
2
Hill, Shawndra
2
Jamal, Zainab
2
Johnson, Garrett A.
2
Lambrecht, Anja
2
Liu, Jia
2
Lodish, Leonard M.
2
Lu, Xianghua
2
Ma, Liye
2
Matwyshyn, Andrea M.
2
Moe, Wendy W.
2
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Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
Journal of marketing communications
112
Journal of advertising research
111
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Springer eBook Collection
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
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ECONIS (ZBW)
151
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151
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1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
7
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
8
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Saved in:
9
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
10
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
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