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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing theory"
~subject:"Consumer behaviour"
~subject:"Organizational change"
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Search: subject:"culture"
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Consumer behaviour
Organizational change
Konsumentenverhalten
29
Corporate culture
14
Unternehmenskultur
14
Brand management
8
Markenführung
8
Corporate reputation
7
Firmenimage
7
Consumer culture theory
6
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Consumption theory
5
Konsumtheorie
5
Markenimage
5
National culture
5
Nationalkultur
5
consumer culture theory
5
Culture
4
Public relations
4
Öffentlichkeitsarbeit
4
China
3
Corporate identity
3
Cultural identity
3
Cultural sociology
3
Economic liberalism
3
Kulturelle Identität
3
Kultursoziologie
3
Marketing
3
Music
3
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3
Musik
3
Musikwirtschaft
3
Narrative Methode
3
Narrative method
3
Scientific method
3
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3
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3
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3
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2
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29
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29
Aufsatz in Zeitschrift
29
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English
29
Author
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Belk, Russell W.
2
Davies, Andrea
2
Dolbec, Pierre-Yann
2
Fitchett, James A.
2
Patsiaouras, Georgios
2
Patterson, Maurice
2
Schroeder, Jonathan E.
2
Arli, Denni
1
Banister, Emma
1
Beverland, Michael
1
Biraghi, Silvia
1
Bode, Matthias
1
Borgerson, Janet L.
1
Bradshaw, Alan
1
Byrom, John
1
Canniford, Robin
1
Casidy, Riza
1
Castilhos, Rodrigo B.
1
Chan, Ricky Y. K.
1
Chelekis, Jessica Andrea
1
Dalli, Daniele
1
Dobele, Angela
1
Dolan, Paddy
1
Eckhardt, Giana M.
1
Farrelly, Francis
1
Figueiredo, Bernardo
1
Fischer, Eileen
1
Gambetti, Rossella C.
1
Ghose, Kamal
1
Gordon, Ross
1
Grigore, Georgiana
1
Gurruwiwi, Glen
1
Han, WoongHee
1
Hartmann, Benjamin Julien
1
Hietala, Iida
1
Husain, Saima
1
Jayasinghe, Laknath
1
Jiang, Zihao
1
Jin, Zheng
1
Kariippanon, Kishan
1
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Marketing intelligence & planning
Marketing theory
Journal of business research : JBR
103
Journal of international consumer marketing
53
Journal of global marketing
34
Journal of organizational change management
34
Journal of retailing and consumer services
30
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of marketing management : MM
21
Journal of international marketing
20
Asia Pacific journal of marketing and logistics
18
Tourism management : research, policies, practice
17
Journal of business ethics : JOBE
16
Springer eBook Collection
16
SpringerLink / Bücher
16
International journal of hospitality management
15
Journal of change management : an international journal
15
Journal of health organization and management
15
Business horizons
14
International journal of consumer studies
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Cogent business & management
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
13
European journal of marketing : EJM
12
Journal of marketing communications
11
The journal of brand management : an international journal
11
Human relations
10
International journal of Indian culture and business management
10
Journal of business anthropology
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of travel and tourism marketing
9
Australasian marketing journal
8
Cross cultural management : an international journal
8
European management journal
8
Global business and organizational excellence : a review of research & best practices
8
International business review : the official journal of the European International Business Academy
8
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ECONIS (ZBW)
29
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29
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Nurturing an aesthetic tribe : consuming and (re)producing "quarantine art"
Hietala, Iida
- In:
Marketing theory
23
(
2023
)
2
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014293968
Saved in:
3
Onflow and consumption : affect and first encounters
Lonergan, Paddy
;
Patterson, Maurice
;
Lichrou, Maria
- In:
Marketing theory
22
(
2022
)
4
,
pp. 623-641
Persistent link: https://www.econbiz.de/10013435585
Saved in:
4
Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
Saved in:
5
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
6
Organisational
culture
and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
7
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
8
Eudaimonia : the sociocultural value of consumers' social labor
Biraghi, Silvia
;
Dalli, Daniele
;
Gambetti, Rossella C.
- In:
Marketing theory
21
(
2021
)
2
,
pp. 201-225
Persistent link: https://www.econbiz.de/10012520607
Saved in:
9
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
10
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
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