//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
215
Markenführung
215
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
136
Markenimage
136
Brand
85
Markenartikel
85
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Internet marketing
28
Online-Marketing
28
Social Web
28
Personality psychology
15
Persönlichkeitspsychologie
15
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Herkunftsbezeichnung
10
Marketing management
10
Marketingmanagement
10
Emotion
9
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Experiment
8
Markentransfer
8
Markentreue
8
Schwellenländer
8
more ...
less ...
Online availability
All
Undetermined
21
Free
1
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
28
Language
All
English
28
Author
All
Aboulnasr, Khaled
1
Alwi, Sharifah
1
Bargoni, Augusto
1
Bartsch, Silke
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Dimitriadis, Sergios
1
Dimitriu, Radu
1
Driesener, Carl Barrie
1
Ekinci, Yuksel
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Giachino, Chiara
1
Grace, Debra
1
Guesalaga, Rodrigo
1
Gutuleac, Rada
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Haggerty, Nicole
1
Honora, Andreawan
1
Irigaray, Hélio Arthur Reis
1
Ismail, Shahril Azwan
1
Jayasimha, K. R.
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Keeling, Kathleen A.
1
Koçak, Akın
1
Kuanr, Abhisek
1
Kumar, Vikas
1
Le Quynh Hoa
1
Liao, Junyun
1
Lima, Vitor
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
105
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
7
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
8
Strategies for successful personal
branding
of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->