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~isPartOf:"Psychology & marketing"
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Search: subject:"branding"
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Brand management
215
Markenführung
215
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
136
Markenimage
136
Brand
85
Markenartikel
85
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Personality psychology
15
Persönlichkeitspsychologie
15
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Herkunftsbezeichnung
10
Marketing management
10
Marketingmanagement
10
Emotion
9
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Experiment
8
Markentransfer
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Markentreue
8
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Woodside, Arch G.
6
Phau, Ian
4
Pradhan, Debasis
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Melewar, T. C.
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Brown, Stephen
2
Coates, Nigel
2
DelVecchio, Devon
2
Fraser, Cynthia
2
Guercini, Simone
2
Hamilton Rice, Dan
2
Hollebeek, Linda D.
2
Hultman, Magnus
2
Kumar, Vikas
2
Lee, Michael S. W.
2
Lim, Ming
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Miller, Dale
2
Moharana, Tapas Ranjan
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Abdullah, Zulhamri
1
Aboulnasr, Khaled
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
609
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Cogent business & management
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
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ECONIS (ZBW)
233
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141
Brand architecture shift and corporate brand equity : an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
142
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
143
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
144
Consumer socialization and the role of
branding
in hazardous adolescent drinking
Harris, Fiona
;
Gordon, Ross
;
MacKintosh, Anne Marie
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896
Saved in:
145
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
146
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
147
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
148
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
Saved in:
149
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
150
Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
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