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~isPartOf:"The international journal of bank marketing : IJBM"
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Distribution channel
Innovation adoption
37
Innovationsakzeptanz
37
Consumer behaviour
30
Konsumentenverhalten
30
Electronic Banking
29
Electronic banking
29
Mobile Business
15
Mobile business
15
Innovation diffusion
9
Innovationsdiffusion
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Mobile communications
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Mobilkommunikation
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India
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Indien
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Mobile Anwendung
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Mobile application
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Mobile banking
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Internet
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Banking
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Internet banking
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Confidence
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Customer satisfaction
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Digitalisierung
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Digitization
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Einzelhandel
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Financial services
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Finanzdienstleistung
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Kundenzufriedenheit
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Mobile phone
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Mobiltelefon
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Retail trade
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Vertrauen
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Vertriebsweg
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Bank
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Behavioural intention
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Beziehungsmarketing
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Bradley, Laura
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Corner, James
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Huong Thi Thanh Tran
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Loane, Sharon
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Mullan, Jennifer
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Yen, Yung-Shen
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Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of retailing
3
The journal of business & industrial marketing
3
Banking : services, opportunities and risks
1
Electronic commerce research
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail and distribution management
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International journal of services technology and management
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International journal of value chain management : IJVCM
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
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Journal of retailing and consumer services
1
Journal of small business and enterprise development
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Marketing : ZFP ; journal of research and management
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Qualitative market research : an international journal
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Stanford University Graduate School of Business research paper
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The IUP journal of management research : IJMR
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The international review of retail, distribution and consumer research
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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2
Bank adoption of mobile banking : stakeholder perspective
Mullan, Jennifer
;
Bradley, Laura
;
Loane, Sharon
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1152-1172
Persistent link: https://www.econbiz.de/10011815047
Saved in:
3
The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran
;
Corner, James
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 78-109
Persistent link: https://www.econbiz.de/10011540050
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