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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Wang, Bo"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Consumer behaviour
3
Prospect Theory
3
Prospect theory
3
Aktienrückkauf
1
Amount off
1
Brand management
1
Brand type
1
Bundle
1
Bundling strategy
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Consumer evaluations
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Consumer responses
1
Discount frame
1
Discount framing
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Discounting
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Diskontierung
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Experiment
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Framing effect
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Free gift
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Personality psychology
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Rabatt
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Wang, Bo
Phau, Ian
8
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Chan, Ricky Y. K.
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Cheah, Isaac
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Marketing intelligence & planning
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
Saved in:
2
Absolute number heuristic in discount frames
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
Saved in:
3
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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