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~isPartOf:"Marketing intelligence & planning"
~person:"Alwi, Sharifah"
~person:"Meyer, Anton"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Alwi, Sharifah
Meyer, Anton
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Marketing intelligence & planning
Journal of service management
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ECONIS (ZBW)
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Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
2
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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