//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Bang, Nguyen"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Brand management
2
Markenartikel
2
Markenführung
2
Marketing management
2
Relationship marketing
2
Active brand
1
Brand awareness
1
Brand experience
1
Brand image
1
Brand personality
1
Brand trust
1
China
1
Confidence
1
Cross-cultural research
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Einzelhandel
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenzufriedenheit
1
Loyalty program
1
Malaysia
1
Markenimage
1
Markentreue
1
Market research
1
Marketing segmentation
1
Marktforschung
1
Place attachment
1
Place loyalty
1
Place marketing
1
Place-based brand
1
Preismanagement
1
Pricing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bang, Nguyen
Kitchen, Philip J.
Simkin, Lyndon
3
Ardley, Barry
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Grace, Debra
2
Harker, Michael
2
Kumar, Prashant
2
Simmons, Geoffrey
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Brem, Alexander
1
Brennan, Ross
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Bu, Yi
1
Cacciolatti, Luca A.
1
Casidy, Riza
1
Centeno, Edgar
1
Chang, Kirk
1
Chikweche, Tendai
1
Cohen, Geraldine
1
Crick, Dave
1
Crick, James M.
1
Cruz-Ros, Sonia
1
Dantas, Danilo C.
1
Darlin Apasrawirote
1
Datta, Biplab
1
Deans, Kenneth R.
1
Didonet, Simone
1
Didonet, Simone Regina
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of business strategy
2
Journal of strategic marketing
2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integrated brand marketing and measuring returns
1
International journal of technology management : IJTM
1
International studies of management and organization
1
Journal of advertising research
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Marketing : metaphors and metamorphosis
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Working paper / Department of Commerce, College of Business, Massey University
1
Working papers / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
2
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->