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~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Social media"
~subject:"USA"
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Social media
USA
Internet marketing
45
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
17
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17
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12
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Ciunova-Shuleska, Anita
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Marketing intelligence & planning
Journal of business research : JBR
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of retailing and consumer services
33
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of product & brand management
25
Business horizons
24
Technological forecasting & social change : an international journal
24
Journal of advertising research
23
Tourism management : research, policies, practice
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of contemporary hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
Journal of electronic commerce research : JECR
11
European journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
Journal of travel and tourism marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of brand management : an international journal
10
The journal of business & industrial marketing
10
The marketing review
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research
9
European journal of marketing : EJM
9
The journal of consumer marketing
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Corporate communications : an international journal
8
International journal of sports marketing & sponsorship
8
Journal of business ethics : JOBE
8
Journal of fashion marketing and management
8
Journal of marketing communications
8
Sport management review
8
Young consumers : insight and ideas for responsible marketers
8
Journal of advertising : official publication of the American Academy of Advertising
7
The journal of services marketing
7
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ECONIS (ZBW)
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
3
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
4
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
6
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
7
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
8
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
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