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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Michael J. Thomas
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Marketing intelligence & planning
SpringerLink / Bücher
55
Journal of business research : JBR
45
Springer eBook Collection
25
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Marketing theory
15
Gabler Edition Wissenschaft
14
International journal of islamic marketing and branding
14
Journal of marketing management : MM
14
Premier reference source
14
International journal of wine business research : IJWBR
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
Journal of retailing and consumer services
11
The journal of product & brand management
11
Business horizons
10
Journal of Islamic marketing
10
Springer eBook Collection / Business and Economics
10
Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
Journal of marketing education : JME
9
Psychology & marketing
9
essentials
9
Journal of marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Routledge studies in marketing
8
The marketing review
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Edward Elgar E-Book Archive
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of historical research in marketing
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
5
Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron
;
Griffin, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
Saved in:
6
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
7
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming
;
Finn, Adam
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Saved in:
8
Marketing empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
9
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
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