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~isPartOf:"Marketing intelligence & planning"
~subject:"Designation of origin"
~subject:"International marketing"
~type_genre:"Article in journal"
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Designation of origin
International marketing
Brand management
103
Markenführung
103
Brand image
66
Markenimage
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Corporate reputation
10
Firmenimage
10
Werbewirkung
10
Brand loyalty
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Customer integration
7
Emerging economies
7
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7
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7
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7
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6
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6
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5
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12
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Cawsey, Timothy
1
Cheah, Isaac
1
Eid, Riyad
1
Gbadamosi, Ayantunji
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Heslop, Louise A.
1
Hogan, Steve
1
Hsieh, Ming Huei
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Huang, Hsiu Ying
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Kantola, Satu-Päivi
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Lim, Chi Lo
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Marandi, Ebi
1
Nadeau, John
1
O'Reilly, Norm
1
Osei, Collins
1
Phau, Ian
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Rowley, Jennifer
1
Ryan, Jason
1
Shi, Tiebing
1
Shukla, Paurav
1
Silvanto, Sari
1
Tu, Zhiling
1
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Marketing intelligence & planning
Journal of business research : JBR
40
International marketing review
34
The journal of brand management : an international journal
33
Journal of international marketing
32
Journal of international consumer marketing
24
The journal of product & brand management
24
Journal of global marketing
15
Asia Pacific journal of marketing and logistics
11
International journal of business and globalisation : IJBG
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of euromarketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of retailing and consumer services
9
Business history
7
Journal of strategic marketing
7
European journal of marketing : EJM
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
Corporate reputation review : an international journal
5
European research studies
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of promotion management : JPM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of consumer marketing
5
Australasian marketing journal
4
Journal of Islamic marketing
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing communications
4
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Africa journal of management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of retail & distribution management
3
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ECONIS (ZBW)
12
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Date (oldest first)
1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Country image as a nation-
branding
tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
8
Re-
branding
Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
10
An international
branding
strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
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