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~isPartOf:"Marketing intelligence & planning"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Deutschland
Markenführung
Marketingmanagement
Brand architecture
7
Markenarchitektur
6
Brand management
5
Brand
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Brand image
3
Markenimage
3
Stakeholder
3
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Konsumentenverhalten
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Reputation
2
Beziehungsmarketing
1
Bookkeeping process
1
Brand covenant
1
Brand loyalty
1
Brand portfolio
1
Brand satisfaction
1
Brand-rapture
1
Business start-up
1
Christian theology
1
Co-creation
1
Core values
1
Corporate brand
1
Corporate brand promise
1
Corporate brand reputation
1
Corporate branding
1
Customer integration
1
Customer satisfaction
1
Customer-based brand equity
1
Dilution effect
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E-commerce
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E-loyalty
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E-service brand
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Alwi, Sharifah
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Baghi, Ilaria
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Ismail, Shahril Azwan
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Khan, Imran
1
Lloyd, Stephen
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Rahman, Zillur
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Ratma, Mobin
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Tarnovskaya, Veronika
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Woodside, Arch G.
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Marketing intelligence & planning
The journal of brand management : an international journal
54
Journal of business research : JBR
22
European journal of marketing : EJM
15
The journal of product & brand management
15
SpringerLink / Bücher
14
International studies of management and organization
11
Corporate communications : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Innovatives Markenmanagement
6
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Fashion branding and communication : core strategies of European luxury brands
2
Foundations of corporate heritage
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
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Marken- und Produktmanagement
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ECONIS (ZBW)
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1
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
2
Brand architecture shift and corporate brand equity : an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
3
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
4
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
5
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
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