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~isPartOf:"Marketing intelligence & planning"
~subject:"India"
~subject:"Verbraucherschutz"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Congress report"
~type_genre:"Konferenzschrift"
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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