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~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
~subject:"Social Web"
~type_genre:"Article in journal"
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International marketing
Social Web
Brand management
103
Markenführung
103
Brand image
66
Markenimage
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social web
16
Advertising effects
10
Corporate reputation
10
Firmenimage
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Customer integration
7
Emerging economies
7
Kundenintegration
7
Schwellenländer
7
Social media
7
Brand awareness
6
Brand equity
6
Markenarchitektur
6
China
5
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5
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5
Internationales Marketing
5
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Alwi, Sharifah
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Marketing intelligence & planning
Journal of business research : JBR
129
The journal of brand management : an international journal
76
The journal of product & brand management
68
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international marketing
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
23
Journal of marketing management : MM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
International journal of advertising : the review of marketing communications
19
Journal of global marketing
19
Journal of international consumer marketing
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of marketing
16
Asia Pacific journal of marketing and logistics
15
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of fashion marketing and management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Psychology & marketing
13
European journal of marketing : EJM
12
Journal of strategic marketing
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of promotion management : JPM
11
Journal of the Academy of Marketing Science
11
Qualitative market research : an international journal
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of business and globalisation : IJBG
10
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
4
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
7
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
8
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
9
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
10
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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