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~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Theorie"
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Internet marketing
Markenimage
Theorie
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Dienstleistungsqualität
20
Service quality
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
18
Social Web
18
Social web
18
Brand image
17
Online-Marketing
17
Customer integration
11
Einzelhandel
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Kundenintegration
11
Retail trade
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Marketingmanagement
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Online retailing
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Online-Handel
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Corporate social responsibility
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E-commerce
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Vertrauen
6
Beschwerdemanagement
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Complaint management
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Merrilees, Bill
2
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
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Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
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Bapat, Dhananjay
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Brem, Alexander
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Eugene Cheng-xi Aw
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France, Cassandra
1
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Gaur, Sanjaya Singh
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Giovanis, Apostolos
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Hsu, Li-Chun
1
Ivens, Björn
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Jerez, Miguel
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Le Quynh Hoa
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Marketing intelligence & planning
Journal of business research : JBR
151
Journal of retailing and consumer services
114
The journal of product & brand management
86
Gabler Edition Wissenschaft
71
The journal of brand management : an international journal
70
SpringerLink / Bücher
64
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of internet marketing and advertising : IJIMA
45
International journal of hospitality management
43
European journal of operational research : EJOR
38
Asia Pacific journal of marketing and logistics
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Springer eBook Collection / Business and Economics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Cogent business & management
31
Journal of travel and tourism marketing
30
Europäische Hochschulschriften / 5
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of strategic marketing
26
Journal of the Academy of Marketing Science
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
Neue betriebswirtschaftliche Forschung : Nbf
21
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Journal of internet commerce
20
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Journal of business economics : JBE
19
The service industries journal
19
Gabler-Edition Wissenschaft
18
Journal of marketing
18
Journal of marketing management : MM
18
Business horizons
17
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
17
The journal of services marketing
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
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ECONIS (ZBW)
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
9
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
10
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
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