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~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Bibliometrics
11
Bibliometrie
11
Systematic literature review
7
Consumer behaviour
6
Literature review
5
Bibliometric analysis
4
Beziehungsmarketing
3
Brand management
3
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3
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3
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3
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3
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2
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2
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2
TCCM framework
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Augmented reality marketing
1
Bibliometric review
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1
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Hollebeek, Linda D.
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1
Rasool, Gowhar
1
Rehman, Varisha
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Saha, Raiswa
1
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Marketing intelligence & planning
International journal of consumer studies
31
Journal of business research : JBR
21
The journal of brand management : an international journal
6
The journal of product & brand management
6
The marketing review
6
Psychology & marketing
5
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Cogent business & management
3
European journal of marketing
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of retailing and consumer services
3
Management research review
3
Management review quarterly
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Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Electronic commerce research
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of customer behaviour
2
Journal of macromarketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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1
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
2
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
3
Influence of website quality on online impulse buying behaviour : a systematic review of literature
Kathuria, Aastha
;
Bakshi, Apurva
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 816-849
Persistent link: https://www.econbiz.de/10015056909
Saved in:
4
Luxury experience and consumer behavior : a
literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
5
Product attributes and benefits : integrated framework and research agenda
Kalro, Hitesh
;
Joshipura, Mayank
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10014313028
Saved in:
6
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
7
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
8
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
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