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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
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Markenführung
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Consumer behaviour
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Verkaufsförderung
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Buy get free
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Norbani Che Ha
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Pei Yee Lim
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Marketing intelligence & planning
Journal of business research : JBR
16
Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
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Journal of retailing
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Journal of marketing communications
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The international review of retail, distribution and consumer research
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European journal of marketing : EJM
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International journal of economic issues : IJEI
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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The journal of personal selling & sales management : JPSSM
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The journal of product & brand management
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Company and customer relations
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International journal of production economics
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International journal of retail & distribution management
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Journal of Asian finance, economics and business : JAFEB
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Marketing : ZFP ; journal of research and management
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Asia Pacific journal of marketing and logistics
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ERIM report series research in management
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Economic research report
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European journal of operational research : EJOR
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European research studies
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Faculty & research / Insead : working paper series
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International journal of contemporary hospitality management
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Inventi impact: retailing & consumer services
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
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Quantitative marketing and economics : QME
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Report / Marketing Science Institute
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Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
2
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
3
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
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