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~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
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Marketing intelligence & planning
International journal of sports marketing & sponsorship
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sport management and marketing : IJSMM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
European journal of marketing : EJM
2
Journal of marketing communications
2
Markenkommunikation und Beziehungsmarketing
2
Sport management review
2
Business horizons
1
Developing digital marketing : relationship perspectives
1
Die Ökonomie des Sports in den Medien
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
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International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Managing sport business : an introduction
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
New England journal of entrepreneurship : NEJE
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Services marketing quarterly
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
2
Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave
;
Crick, James M.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011568635
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
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