//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~type:"article"
~type:"other"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
146
Konsumentenverhalten
146
Brand management
101
Markenführung
101
Relationship marketing
99
Beziehungsmarketing
97
Marketing management
78
Marketingmanagement
78
Brand image
71
Markenimage
71
Internet marketing
46
Online-Marketing
44
Social Web
40
Social web
40
Brand
37
Markenartikel
37
Marketing
37
Dienstleistungsqualität
27
Service quality
27
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Einzelhandel
20
Retail trade
20
Advertising effects
17
Werbewirkung
17
B-to-B-Marketing
16
Bibliometrics
16
Bibliometrie
16
Business-to-business marketing
16
KMU
16
SME
16
Customer integration
15
E-commerce
15
Kundenintegration
15
Confidence
14
Electronic Commerce
14
Green marketing
14
International marketing
14
more ...
less ...
Online availability
All
Undetermined
170
Free
1
Type of publication
All
Article
Other
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
355
Aufsatz in Zeitschrift
355
Case study
11
Fallstudie
11
Festschrift
3
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
355
Author
All
Phau, Ian
5
Grace, Debra
4
Ardley, Barry
3
Bang, Nguyen
3
Brennan, Ross
3
Hollebeek, Linda D.
3
Kumar, Prashant
3
Leckie, Civilai
3
Luce, Fernando Bins
3
Madichie, Nnamdi O.
3
Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
3
Rundle-Thiele, Sharyn
3
Simkin, Lyndon
3
Singh, Ramendra
3
Svensson, Göran
3
Amenuvor, Fortune Edem
2
Boateng, Henry
2
Brown, Stephen
2
Caemmerer, Barbara
2
Casidy, Riza
2
Chikweche, Tendai
2
Chong, Woon Kian
2
Coates, Nigel
2
Das, Gopal
2
Das, Kallol
2
Deb, Madhurima
2
Dobele, Angela
2
Fearne, Andrew P.
2
Fernando, Angeline Gautami
2
Gabrielli, Veronica
2
Guercini, Simone
2
Gupta, Agam
2
Hammervoll, Trond
2
Hudson, Simon
2
Jebarajakirthy, Charles
2
Johnson, Michael
2
Khare, Arpita
2
Kubacki, Krzysztof
2
Kumar, Vikas
2
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
2,319
Industrial marketing management : the international journal for industrial and high-tech firms
1,554
Journal of retailing and consumer services
1,278
International journal of production economics
690
International journal of hospitality management
610
The journal of brand management : an international journal
601
The journal of business & industrial marketing
586
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
559
European journal of operational research : EJOR
538
European journal of marketing : EJM
526
International journal of production research
523
Journal of marketing
512
Journal of marketing management : MM
504
Journal of travel and tourism marketing
492
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of strategic marketing
468
Journal of marketing research : JMR
450
The journal of product & brand management
435
Psychology & marketing
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
423
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing communications
367
The journal of services marketing
364
The service industries journal
360
Asia Pacific journal of marketing and logistics
354
Journal of advertising research
342
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Marketing letters : a journal of research in marketing
307
International journal of contemporary hospitality management
301
Journal of hospitality marketing & management
278
Cogent business & management
275
Journal of global marketing
266
Management Science
266
International journal of internet marketing and advertising : IJIMA
256
Marketing : ZFP ; journal of research and management
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
254
Business horizons
253
more ...
less ...
Source
All
ECONIS (ZBW)
355
Showing
1
-
10
of
355
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
4
Digital
marketing
capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Social media
marketing
for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Saved in:
10
Virtual reality in digital
marketing
: research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->