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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
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Search: subject:"Markenführung"
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Brand management
182
Markenführung
182
Consumer behaviour
142
Konsumentenverhalten
142
Brand image
117
Markenimage
117
Brand
82
Markenartikel
82
Advertising effects
39
Werbewirkung
39
Beziehungsmarketing
36
Relationship marketing
36
Personality psychology
16
Persönlichkeitspsychologie
16
B-to-B-Marketing
15
Business-to-business marketing
15
Emotion
14
Advertising
13
Social Web
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Social web
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Werbung
13
Internet marketing
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Luxury goods
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Luxusgüter
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Online-Marketing
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Brand loyalty
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Advertising music
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Product design
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Produktgestaltung
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brand loyalty
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branding
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204
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Bagozzi, Richard P.
4
Klink, Richard R.
4
Ndubisi, Nelson Oly
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Kuanr, Abhisek
3
Lehmann, Donald R.
3
Pradhan, Debasis
3
Rompay, Thomas J. L. van
3
Sauer, Nicola E.
3
Ahuvia, Aaron
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Batra, Rajeev
2
Boeuf, Benjamin
2
Chen, Qimei
2
DeSarbo, Wayne
2
Fraser, Cynthia
2
Grewal, Rajdeep
2
Griffin, Abbie
2
Gunasti, Kunter
2
Hamilton Rice, Dan
2
Huber, Frank
2
Hultman, Magnus
2
Keller, Kevin Lane
2
Kouril, Michal
2
Labrecque, Lauren I.
2
Lee, Michael S. W.
2
Lilien, Gary L.
2
Liu, Maggie Wenjing
2
Moulard, Julie Guidry
2
Nataraajan, Rajan
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Oghazi, Pejvak
2
Pogacar, Ruth
2
Rauschnabel, Philipp A.
2
Romaniuk, Jenni
2
Ross, William T.
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of business research : JBR
670
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
Gabler Edition Wissenschaft
59
Journal of global marketing
59
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ECONIS (ZBW)
204
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
10
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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