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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Bradlow, Eric T."
~person:"Tam, Leona"
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Consumer behaviour
5
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5
Brand management
2
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2
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1
Beziehungsmarketing
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Bradlow, Eric T.
Tam, Leona
Belk, Russell W.
17
Cross, Samantha N. N.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Hill, Ronald Paul
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Kjeldgaard, Dannie
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Özçaglar-Toulouse, Nil
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
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2
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2
Gunasti, Kunter
2
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2
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Faculty & research / Insead : working paper series
1
Handbook of brand relationships
1
Journal of marketing
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working papers / Wharton School, University of Pennsylvania / Operations and information management
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ECONIS (ZBW)
5
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1
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
4
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
5
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
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