The interrelationships between brand and channel choice
Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Neslin, Scott A. ; Jerath, Kinshuk ; Bodapati, Anand ; Bradlow, Eric T. ; Deighton, John |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 3, p. 319-330
|
| Subject: | Brand choice | Channel choice | Learning | Utility theory | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Theorie | Theory | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401320