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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Eisend, Martin"
~person:"Tam, Leona"
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Consumer behaviour
5
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5
Beziehungsmarketing
2
Brand image
2
Brand loyalty
2
Brand management
2
Markenführung
2
Markenimage
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Personality psychology
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Eisend, Martin
Tam, Leona
Belk, Russell W.
17
Cross, Samantha N. N.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Hill, Ronald Paul
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Kjeldgaard, Dannie
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Schmitt, Bernd
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Özçaglar-Toulouse, Nil
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of advertising
4
Journal of international marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Advances in advertising research
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Handbook of brand relationships
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
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Journal of retailing
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Research
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Springer eBook Collection
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SpringerLink / Bücher
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ECONIS (ZBW)
5
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1
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
5
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
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