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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Seo, Yuri"
~subject:"Online-Marketing"
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Marketing letters : a journal of research in marketing
Research in consumer behavior
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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
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