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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Bibliometrics"
~subject:"Social Web"
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Search: subject_exact:"Viral marketing"
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Bibliometrics
Social Web
Viral marketing
45
Virales Marketing
45
Consumer behaviour
28
Konsumentenverhalten
28
Social web
23
Internet marketing
13
Online-Marketing
13
Online retailing
9
Online-Handel
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Beziehungsmarketing
6
Data Mining
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Data mining
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Relationship marketing
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Electronic Commerce
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Internet
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Word-of-mouth
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Customer satisfaction
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Digitalisierung
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Digitization
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Kundenzufriedenheit
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Word of mouth
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Big data
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Brand
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Brand image
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Innovation
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Markenartikel
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Markenimage
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Martínez-Torres, María del Rocío
3
Toral, S. L.
3
Mariani, Marcello M.
2
Olmedilla, M.
2
Akram, Muhammad Shakaib
1
Arenas-Marquez, F. J.
1
Arenas-Márquez, F. J.
1
Babutsidze, Zakaria
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Blut, Markus
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Cuesta-Valiño, Pedro
1
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Dwivedi, Yogesh Kumar
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García-Henche, Blanca
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Gill, Tripat
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Guo, Lihuan
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Liu, Yizao
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Liu, Yong
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Marketing letters : a journal of research in marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
86
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Information systems research : ISR
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of product & brand management
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
Psychology & marketing
16
Journal of travel and tourism marketing
15
International journal of consumer studies
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Electronic markets : the international journal on networked business
10
International journal of electronic commerce : IJEC
10
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ECONIS (ZBW)
25
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
5
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
6
The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes
Wang, Wei
;
Guo, Lihuan
;
Wu, Yenchun Jim
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204917
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
9
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
10
How can trustworthy influencers be identified in electronic word-of-mouth communities?
Arenas-Márquez, F. J.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012693235
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