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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject:"Markenführung"
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Konsumentenverhalten
Brand management
162
Markenführung
162
Consumer behaviour
93
Brand image
89
Markenimage
89
Brand
57
Markenartikel
57
Beziehungsmarketing
19
Relationship marketing
19
Advertising effects
17
Werbewirkung
17
India
16
Indien
16
Luxury goods
13
Luxusgüter
13
Brand loyalty
12
Emotion
11
USA
11
United States
11
Markentreue
10
Advertising
8
Werbung
8
Brand extension
6
Branding
6
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Markentransfer
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Perception
6
Portfolio selection
6
Portfolio-Management
6
Social Web
6
Social web
6
Wahrnehmung
6
B-to-B-Marketing
5
Business-to-business marketing
5
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Article
93
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92
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92
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1
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English
93
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Cleff, Thomas
2
Gunasti, Kunter
2
Kakati, Rinalini P.
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Mathews, Jose
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ragel, V. R.
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Uggla, Henrik
2
Walter, Nadine
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Anbarasu, A. Joseph
1
Baghi, Ilaria
1
Balaji, M. S.
1
Banerjee, Madhumita
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Besharat, Ali
1
Bhukya, Ramulu
1
Block, Martin P.
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bradlow, Eric T.
1
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1
Bóveda-Lambie, Adriana M.
1
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1
Casteran, Gauthier
1
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Marketing letters : a journal of research in marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
401
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Journal of marketing communications
75
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
SpringerLink / Bücher
50
International marketing review
48
Journal of strategic marketing
48
Journal of promotion management : JPM
47
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of international marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
93
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93
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
8
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
9
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
10
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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