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~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject:"Markenführung"
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Brand management
162
Markenführung
162
Consumer behaviour
93
Konsumentenverhalten
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Brand image
89
Markenimage
89
Brand
57
Markenartikel
57
Beziehungsmarketing
19
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Uggla, Henrik
11
Klink, Richard R.
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Attri, Rekha
3
Otubanjo, Olutayo
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Ahuvia, Aaron
2
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Marketing letters : a journal of research in marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
690
Industrial marketing management : the international journal for industrial and high-tech firms
639
The journal of brand management : an international journal
542
The journal of product & brand management
377
Journal of retailing and consumer services
294
The journal of business & industrial marketing
244
European journal of marketing : EJM
138
Journal of business-to-business marketing
132
Marketing intelligence & planning
124
Psychology & marketing
123
Journal of strategic marketing
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of marketing
114
Journal of marketing communications
111
Asia Pacific journal of marketing and logistics
110
Journal of marketing management : MM
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
Journal of promotion management : innovations in planning and applied research
75
International journal of internet marketing and advertising : IJIMA
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of advertising research
68
International journal of advertising : the review of marketing communications
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
66
International marketing review
64
Tourism management : research, policies, practice
63
Cogent business & management
62
Journal of fashion marketing and management
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
Business horizons
60
Journal of marketing research : JMR
60
Journal of global marketing
59
Qualitative market research : an international journal
59
European journal of marketing
57
Journal of retailing
55
The service industries journal
55
International journal of contemporary hospitality management
54
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ECONIS (ZBW)
170
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
10
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
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