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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~language:"slv"
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
562
Einzelhandel
229
Retail trade
229
Beziehungsmarketing
117
Relationship marketing
117
Brand management
103
Markenführung
103
Brand image
86
Markenimage
86
Customer satisfaction
71
Kundenzufriedenheit
71
Online retailing
71
Online-Handel
71
Advertising effects
65
Food retailing
65
Lebensmitteleinzelhandel
65
USA
65
United States
65
Werbewirkung
65
Brand
59
Markenartikel
59
Theorie
59
Theory
59
Distribution channel
56
Vertriebsweg
56
Market research
51
Marktforschung
51
Emotion
50
E-commerce
46
Electronic Commerce
46
Marketing management
45
Marketingmanagement
45
Experiment
44
Internet marketing
43
Online-Marketing
43
Dienstleistungsqualität
39
Service quality
39
Advertising
38
Großbritannien
38
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Undetermined
284
Free
24
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Article
560
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2
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Amtsdruckschrift
Article in journal
Aufsatz in Zeitschrift
562
Conference paper
21
Konferenzbeitrag
21
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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English
Slovenian
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Schramm-Klein, Hanna
7
Guéguen, Nicolas
4
Jacob, Céline
4
Kim, Jungkeun
4
Newing, Andy
4
Saarijärvi, Hannu
4
Steinmann, Sascha
4
Zielke, Stephan
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Bruwer, Johan
3
Clarke, Graham P.
3
Drolet, Aimee
3
Huddleston, Patricia
3
Johansson, Ulf
3
Scarpi, Daniele
3
Schmitt, Bernd
3
Söderlund, Magnus
3
Tam, Leona
3
Teller, Christoph
3
Vilnai-Yavetz, Iris
3
Wagner, Gerhard
3
Williams, Colin C.
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aichner, Thomas
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Bertrandie, Laura
2
Bianchi, Constanza
2
Biswas, Abhijit
2
Borges, Adilson
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Bäckström, Kristina
2
Böckenholt, Ulf
2
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Marketing letters : a journal of research in marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
562
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Carbon labels as reminder of ethical consumption : an exploratory study of consumer perceptions in China
Wang, Xiaorui
;
Xu, Wei
;
Wang, Jingmin
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10014292097
Saved in:
7
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
8
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
9
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
10
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
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