//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Internet marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Virales Marketing
Consumer behaviour
584
Konsumentenverhalten
584
Holiday behaviour
113
Urlaubsverhalten
113
Tourism
87
Tourismus
86
Brand image
75
Markenimage
75
Beziehungsmarketing
74
Relationship marketing
74
Brand management
71
Markenführung
71
Customer satisfaction
68
Kundenzufriedenheit
68
Emotion
62
Advertising effects
53
Werbewirkung
53
Viral marketing
51
Online-Marketing
42
Brand
40
Markenartikel
40
Social Web
40
Social web
40
Experiment
39
Tourism marketing
39
Tourismusmarketing
39
Dienstleistungsqualität
36
Service quality
36
Hotel industry
34
Hotellerie
34
Online retailing
31
Online-Handel
31
Tourism industry
31
Tourismuswirtschaft
31
Cognition
28
Kognition
28
Personality psychology
28
Persönlichkeitspsychologie
28
more ...
less ...
Online availability
All
Undetermined
55
Free
1
Type of publication
All
Article
74
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Conference paper
1
Konferenzbeitrag
1
Language
All
English
74
Author
All
Nicolau, Juan Luis
3
Okumus, Fevzi
3
Taheri, Babak
3
Bilgihan, Anil
2
Kim, Taegoo
2
Nusair, Khaldoon
2
Ranaweera, Chatura
2
Saenger, Christina
2
Thomas, Veronica L.
2
Abulaiti, Gulimire
1
Alguezaui, Salma
1
Alén, Elisa
1
Anaya-Sánchez, Rafael
1
Arshed, Norin
1
Ashworth, Laurence
1
Avello, Maria
1
Bae, T. J.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Barreda, Albert
1
Barreda, Albert A.
1
Benckendorff, Pierre
1
Blut, Markus
1
Bonatti, Alessandro
1
Bosukonda, Narendra
1
Bradley, Graham L.
1
Buckley, Ralf
1
Buhalis, Dimitrios
1
Cadario, Romain
1
Carlos Villamarín, Pablo de
1
Castañeda-García, J. A.
1
Chalmers, Dominic
1
Chatterjee, Swagato
1
Chen, Jie
1
Chen, Jui-Ho
1
Cheng, Mingming
1
Choi, Youngjoon
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Cui, Geng
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of business research : JBR
252
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
The journal of product & brand management
59
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International journal of consumer studies
36
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
European journal of marketing : EJM
32
Journal of management information systems : JMIS
32
Journal of advertising research
30
Journal of international consumer marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
5
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
6
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
7
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
8
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
9
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
10
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->