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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"pol"
~language:"sqi"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Biography"
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Konsumentenverhalten
Consumer behaviour
288
Brand management
69
Markenführung
69
Brand image
60
Markenimage
60
Advertising effects
59
Werbewirkung
59
Beziehungsmarketing
52
Relationship marketing
52
Theorie
48
Theory
48
Market research
44
Marktforschung
44
Brand
41
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41
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37
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37
Marketingmanagement
37
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36
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36
Advertising
35
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34
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34
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33
Kundenzufriedenheit
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30
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24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
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21
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8
Collection of articles of several authors
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
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Gunasti, Kunter
2
Haws, Kelly L.
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Herrmann, Andreas
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Hill, Ronald Paul
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Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
Liu, Maggie Wenjing
2
Mantonakis, Antonia
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,963
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
The journal of brand management : an international journal
350
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of retailing
316
Journal of marketing management : MM
301
Tourism management : research, policies, practice
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
299
Cogent business & management
297
The international review of retail, distribution and consumer research
291
Journal of marketing
290
International journal of retail & distribution management
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing intelligence & planning
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
253
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
239
Journal of food products marketing
230
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ECONIS (ZBW)
288
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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