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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Kognition"
~type_genre:"Article in journal"
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Consumer behaviour
Kognition
Konsumentenverhalten
289
Brand management
69
Markenführung
69
Brand image
60
Markenimage
60
Advertising effects
59
Werbewirkung
59
Beziehungsmarketing
52
Relationship marketing
52
Theorie
48
Theory
48
Market research
45
Marktforschung
45
Brand
41
Markenartikel
41
Experiment
37
Marketing management
37
Marketingmanagement
37
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United States
36
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35
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34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
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26
Pricing strategy
26
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Sales promotion
21
Cognition
20
Distribution channel
20
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291
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Article in journal
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292
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8
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8
Collection of articles of several authors
2
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1
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English
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
Liu, Maggie Wenjing
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,985
Journal of retailing and consumer services
1,942
International journal of consumer studies
757
International journal of hospitality management
735
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
393
Journal of marketing research : JMR
358
European journal of marketing : EJM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Management science : journal of the Institute for Operations Research and the Management Sciences
354
The journal of brand management : an international journal
348
Journal of travel and tourism marketing
319
Journal of international consumer marketing
314
Journal of marketing management : MM
311
Journal of retailing
304
Journal of business ethics : JOBE
303
Tourism management : research, policies, practice
303
Journal of marketing communications
297
Cogent business & management
295
Technological forecasting & social change : an international journal
295
Journal of consumer behaviour : an international research review
293
International journal of retail & distribution management
292
Journal of economic psychology : research in economic psychology and behavioral economics
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The journal of consumer marketing
288
Journal of fashion marketing and management
284
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of the Academy of Marketing Science
274
The international review of retail, distribution and consumer research
274
International journal of contemporary hospitality management
268
The journal of services marketing
263
Journal of economic behavior & organization : JEBO
258
Journal of hospitality marketing & management
245
Marketing intelligence & planning
243
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
292
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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