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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Distribution channel"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Distribution channel
Kapitaleinkommen
Konsumentenverhalten
Consumer behaviour
289
Brand management
69
Markenführung
69
Brand image
60
Markenimage
60
Advertising effects
59
Werbewirkung
59
Beziehungsmarketing
52
Relationship marketing
52
Theorie
48
Theory
48
Market research
45
Marktforschung
45
Brand
41
Markenartikel
41
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
36
United States
36
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
26
Pricing strategy
26
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Sales promotion
21
Cognition
20
Kognition
20
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309
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
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1
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1
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English
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Kim, Jungkeun
4
Barone, Michael J.
3
Bell, David R.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Vinhas, Alberto Sa
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Biswas, Abhijit
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Chen, Ying-Ju
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Gibbs, Richard
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Hsiao, Lu
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,980
Journal of business research : JBR
1,954
International journal of consumer studies
754
International journal of hospitality management
744
Psychology & marketing
652
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Finance research letters
567
Management science : journal of the Institute for Operations Research and the Management Sciences
551
International review of financial analysis
489
Applied economics
465
Journal of financial economics
462
Asia Pacific journal of marketing and logistics
399
Applied economics letters
395
The journal of product & brand management
395
The journal of finance : the journal of the American Finance Association
381
Journal of empirical finance
372
Journal of marketing research : JMR
365
European journal of marketing : EJM
359
Pacific-Basin finance journal
357
Applied financial economics
356
Journal of retailing
349
The journal of brand management : an international journal
349
International review of economics & finance : IREF
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of travel and tourism marketing
314
Journal of international consumer marketing
312
Journal of marketing management : MM
312
Journal of marketing
307
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Cogent business & management
302
Journal of the Academy of Marketing Science
300
Tourism management : research, policies, practice
299
Journal of marketing communications
295
The international review of retail, distribution and consumer research
290
Journal of fashion marketing and management
284
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ECONIS (ZBW)
309
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1
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10
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309
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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