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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~type_genre:"Article in journal"
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Konsumentenverhalten
Supply chain
Consumer behaviour
289
Brand management
69
Markenführung
69
Brand image
60
Markenimage
60
Advertising effects
59
Werbewirkung
59
Beziehungsmarketing
52
Relationship marketing
52
Theorie
48
Theory
48
Market research
45
Marktforschung
45
Brand
41
Markenartikel
41
Experiment
37
Marketing management
37
Marketingmanagement
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United States
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Advertising
35
Emotion
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Werbung
34
Customer satisfaction
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Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Preismanagement
26
Pricing strategy
26
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Sales promotion
21
Cognition
20
Distribution channel
20
Kognition
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288
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289
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8
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Collection of articles of several authors
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English
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
Liu, Maggie Wenjing
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,988
International journal of production economics
1,976
International journal of production research
1,606
European journal of operational research : EJOR
1,144
International journal of consumer studies
756
International journal of hospitality management
739
Transportation research / E : an international journal
707
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
515
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
426
The journal of product & brand management
393
Omega : the international journal of management science
376
International journal of logistics : research and applications
358
Technological forecasting & social change : an international journal
356
European journal of marketing : EJM
354
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Supply chain management : an international journal
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
339
International journal of retail & distribution management
328
The international journal of logistics management
325
Journal of retailing
318
Industrial marketing management : the international journal for industrial and high-tech firms
317
Journal of travel and tourism marketing
314
Journal of international consumer marketing
313
Journal of marketing management : MM
311
Journal of business ethics : JOBE
310
Journal of fashion marketing and management
310
Tourism management : research, policies, practice
306
Production and operations management : an international journal of the Production and Operations Management Society
297
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
284
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ECONIS (ZBW)
289
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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