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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aspara, Jaakko"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Anlageverhalten
1
Behavioural finance
1
Consumer
1
Consumer financial decision making
1
Decision under uncertainty
1
Disposition effect
1
Einzelhandel
1
Einzelhandelspreis
1
Entscheidung unter Unsicherheit
1
Goal systems theory
1
Industrial buyer
1
Investment decisions
1
Lieferantenmanagement
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Low-cost strategy
1
Niedrigpreisstrategie
1
Peripheral cues
1
Portfolio selection
1
Portfolio-Management
1
Preisdifferenzierung
1
Preismanagement
1
Price discount
1
Price discrimination
1
Price promotion
1
Pricing strategy
1
Rabatt
1
Rebate
1
Retail buyers
1
Retail price
1
Retail trade
1
Sales promotion
1
Savings
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Savings goals
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Sparen
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Supplier relationship management
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Verkaufsförderung
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Aspara, Jaakko
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
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Bagozzi, Richard P.
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Batra, Rajeev
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Bechara, Antoine
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Bell, David R.
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Biswas, Abhijit
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Dawes, John
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Guha, Abhijit
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Guiltinan, Joseph P.
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Gunasti, Kunter
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Haws, Kelly L.
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Herrmann, Andreas
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Hill, Ronald Paul
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Häubl, Gerald
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Kamleitner, Bernadette
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Keller, Kevin Lane
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Klink, Richard R.
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Kouril, Michal
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Laurent, Gilles
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Lim, Jeen-su
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Marketing letters : a journal of research in marketing
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
European journal of marketing
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of the Operational Research Society
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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