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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Batra, Rajeev"
~person:"Esch, Franz-Rudolf"
~person:"Farsky, Mario"
~person:"Pelsmacker, Patrick de"
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Brand image
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Markenimage
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Consumer behaviour
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Markenartikel
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Markenführung
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Batra, Rajeev
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Marketing letters : a journal of research in marketing
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
6
International journal of advertising : the quarterly review of marketing communications
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
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2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
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Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Cutting edge international research
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Engaging consumers through branded entertainment and convergent media
1
Handbook on brand and experience management
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Psychology & marketing
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Research papers on marketing and retailing
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Ross School of Business Paper
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Ross School of Business working paper series
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Schmalenbach business review : sbr
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SpringerLink / Bücher
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Strategie und Technik des Automobilmarketing
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ECONIS (ZBW)
5
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
5
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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